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Yahoo's Sr VP talks about panama

Discussion in 'Yahoo Search Marketing' started by rahulm, Jan 29, 2007.

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  1. #1
    Hi,
    I read an interview of Yahoo's Senior Vice President of Advertiser Products and Platform, Steve Mitgang.
    He was saying that by using panama multipale ad creatives searchers wud see more relevant ads. As searchers see relevant ads, advertisers get more click traffic. Publishers on our content network get more clicks as well.
    Ha said "Panama is going extremely well.Everything has been built from the customer perspective. Panama not only around text and search listings, but around all kinds of digital advertising -- including rich media, mobile, etc. We made it an ad platform, not just search platform."

    I agree with Mr. steve...panama gives us more liberty instead of older version wht u think...please write...
     
    rahulm, Jan 29, 2007 IP
  2. flip

    flip Peon

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    #2
    there's also an article in the latest WIRED about Yahoo! and mentions Panama
     
    flip, Jan 30, 2007 IP