YSM noob Question - "YSM cheaper" --> No ??!!!

So i wanted to give YSM a try since i am kind of fed up with competition and adwords pricing on adwords.

I have one very tight niche and some keywords which i used on AdWords..where i bid 0.20 (Euro) on all those KW in Adwords.

Now i want to sign up at YSM with that $199 voucher, and as daily budget for that one campaign i chose $6 (based on 30x$6 == $180).

YSM recommends that their bid for the VERY same keywords is $0.37

How does this make sense ? This is even more money than adwords wants!

Also..does YSM have similiar tools like Google? I am confused since i want to sign up..but it instantly asks me to ask for creating one ad....so..after sign-up can i make more ads under the same budget?

I assumed if i have pretty success on Adwords with 0.20EU bids YSM might maybe charge 5 cents or so....i was wrong obviously.

 

To be honest with your, if you have a good click through rate (ctr) you will be given a quality score which will lead to low cost per click.

 

eventhough bid value is higher the actual cost per click will be less. Higher bid value will help to place your ad at better position.

>..after sign-up can i make more ads under the same budget?
yes you can

 

so i'm gettin my first contact today from a sales rep at yahoo to set up my ppc campaingn. i didnt understand that completly. but they were saying that even though, someone may be paying more for a keyword, if there discription isnt as insightfull as maybe your discription for that key word you could pay less, and have a higher position. I thought that was teriffic. Do you guys know of this? Do you guys agree with this? I dont understand why yahoo would do this. is it because they want quality, because, more clicks at a lower rate, is more profitable than a few clicks at a higher pay? can i get some imput.